Organic vs. Paid Social: Which Drives Local Leads Faster
Local business owners are constantly looking for smart ways to attract more customers without spending too much time or money in today's competitive digital landscape. If you're running a business, whether it's a law firm, a Roofing or HVAC company, an auto repair center, a SaaS startup, or a restaurant franchise, qualified local leads are crucial to your success. The problem is, with limited time, budget, and marketing knowledge, you have a hard time deciding where to invest your efforts. Local business owners face the following questions: Do I need to invest in paid social media or should I focus on organic growth? The purpose of this article is to help you understand how paid and organic social media strategies impact local lead generation, and how to choose the right balance for your business. Understanding Paid and Organic Social Media The first step in developing a social media strategy is to clarify the difference between paid and organic social media. Paid social ...