Marketerpapa

  Google Ads is one of the best ways to bring new customers to your business. But many beginners start running ads without knowing how to set things up the right way. This can lead to wasted money and poor results. The good news is, you don’t have to be a Google Ads expert to make your ads perform better. Small, simple changes can help a lot. Understand What Google Ads Is Really Doing for You Before you try to improve your ads, it’s important to know what Google Ads is really doing for your business. Google Ads helps you reach people who are searching for your product or service. When they type something into Google, your ad can show up, and they can click to visit your site, call you, or take another action. The first step to better performance is understanding that Google Ads is a tool to connect with people who are already interested in what you offer. That means you want to make sure your ads are showing to the right people at the right time. Set Clear and Simple Goals One of...

Getting people to visit your website is one thing. But getting them to take action. like signing up, buying a product, or filling out a form is something else. This is where Conversion Rate Optimization (CRO) comes in. CRO means making your website better so more people do what you want them to do. In 2025, websites need to be faster, clearer, and more user-friendly than ever before. If you want more conversions, here are ten smart and simple strategies that really work. 1. Say What You Offer Right Away When someone lands on your page, they shouldn’t have to scroll or guess what your business does. Your value should be clear in just a few seconds. Many websites make the mistake of hiding their main message deep in the page. Instead, write one simple line that explains who you are and how you help. This should be placed at the top of the page, where visitors see it first. You can also use a short subheading to give more details. The clearer your message, the longer people will stay, an...

  It’s 2025, and websites are doing more than ever. But here’s the thing: getting traffic isn’t enough anymore. If your site doesn’t turn visitors into real customers, you’re losing money. This is where conversion rate optimization (CRO) comes in. At Marketer Papa , we’ve worked with lots of small businesses, and we’ve seen what works. Whether you're running a local shop, a law firm, or an online service, these CRO practices will help you do better with the traffic you already have. Let’s break it down in a way that’s easy to follow. 1. Speed Still Matters (More Than Ever) If your site is slow, people will leave. In 2025, users expect websites to load in 2 seconds or less. Google and other platforms also rank faster sites higher. What to do: Compress images before uploading Use fast hosting Cut out extra code and plugins you don’t need Even shaving off one second can improve your conversions by 10% or more. 2. Keep It Simple and Clear Your website should feel easy. Visitors should ...